You're here because you have a website, but it needs a few touch-ups.
We get it! Balancing your life and running a business is hard. And when you're just starting out, keeping your website up-to-date and fabulous is not always the top priority.
That's why we created the Simple Website Maintenance Checklist. It's a straightforward resource to keep your website fresh. We'll even send you an email reminder at the start of each quarter to use it, so you have one less thing to worry about.
How often should I update my website?
Before and after you launch a new product, service, or promotion.
On a quarterly basis, as part of routine maintenance.
Annually you should revise and update your portfolio, testimonials, bio, anything that shows your customers what your business has achieved in the past year.
Do I really need to update my website, even if I'm not launching anything new?
Yes! And here's why:
New content on your website tells your customers that you are available for business. - When was the last time you visited a website that was obviously outdated or had links that didn't lead anywhere? Were you impressed?
Updates to your website are an easy way to use more keywords which helps your business rank higher on Google and other search engines.
An easy way to boost the ranking of your website is to keep a regular blog. Why? Regular posts are a continuous source of new content, giving you extra opportunities to use keywords. A blog also gives you more material to use in email marketing AND you'll offer extra value to your customers - which they will love you for!